HOW WE BECAME CAPTAIN ELECTRIC
Captain Electric was registered in Canada in 2005.
The company which was formerly known as Nova Electrical Contractors Inc. (incorporated in Ontario in 1992), legally changed it’s name to Captain Electric, in order to focus on Electrical Service Work. We have always worked hard to provide superior customer service, now our name was a match for this mindset.
WHY CHANGE OUR NAME?
The sole purpose of the name change was to build a solid brand that stands for superior customer service and integrity, and to provide the best in residential and commercial service to our clients. It was our belief that in order to properly brand the company, that a strong name that would be memorable, even unforgettable, would be needed. We believe that the name “Captain Electric” has achieved this goal.
The name “Captain Electric” is Trademarked in Canada, which gives us the exclusive legal right to the name in Canada. The phrase “To Serve and Connect” is also a trademark and copyright owned by Captain Electric Inc. in Canada. Our Logo Design was designed by Logo Design Works in the USA, in the spring of 2005 and we have ownership of the intellectual property and the exclusive legal rights to the use of the logo.
Captain Electric is NOT a Franchise. It is privately owned and operated from our present location in Ajax, Ontario. It is not affiliated with any other Captain Electric (please continue reading).
ILLEGAL USE OF OUR COMPANY LOGO – COPYRIGHT INFRINGEMENT
Although we do not object to the use of the name Captain Electric outside of Canada (in fact – we do not have any legal rights in this matter anyways), our LOGO is another matter.
An Electrical Company in the state of South Carolina has taken our Logo without our permission, modified the shield and added a lightning bolt to the logo, and has wrapped their vehicles in a similar fashion. The Marketing Company that designed their website shows our logo as if it is their own creation. This is an infringement on our copyright. This same “Captain Electric” is also not legally entitled to use the name Captain Electric in the USA, as the Trademark and right to the name “Captain Electric” in the United States is owned by Captain Electric in Utah, whom we happen to know personally.
Pursuing legal action would prove far too costly at this time. Our Trademark and Patent Lawyer in Toronto estimates that we would need to spend between $500,000 and $750,000 US to fight such a battle through the United States Court System. If we were Nike, IBM or Microsoft it might be a different story.
It is always best to focus on positive things, and with this attitude in mind, we will continue to build our brand, continue to focus on improving customer service, and achieving our goal of becoming the only company that you think of when you need Electrical Service in East Toronto, Markham and Durham Region.
Brian Wilson
President
Captain Electric Inc.